Engaging B2B Customers with Technology: 2018 Path to Purchase Summit

The way that Millennials consume both media and food, presents unique and sustainable opportunities to use at-home media and food to drive engagement and create an integrated path to purchase. Using data points including that 93.7% of Millennial internet users will watch streaming videos this year or that Millennials prefer specific beverages and snacks while watching TV at home, Coca-Cola Co. created the “Play. Pause. Refresh” campaign. This customizable digital and in-store campaign came to life through consumer insights and digital, social, and retail activations. The campaign delivered outstanding, measurable results and allowed each partner to authentically connect with Millennials. Attendees will:

Explore the At Home Media Occasion opportunity and learn how to leverage a 360 digital, mobile and social platform to address this largely untapped occasion.
Learn how to turn data into actionable insights.
Discover that Millennials buy on impulse and learn to use technology to help them shop, and look for retail partners to provide ideas for beverage and snack solutions.

View the entire agenda here.

Speaker Bios:

Amy Andrews, SVP, Business Development & E-Commerce, The Mars Agency

Amy Andrews leads The Mars Agency’s Seattle office, including the e-commerce team and T-Mobile business. Prior to joining The Mars Agency, Andrews co-founded The Strategy Shop and led the shopper marketing and insights team at Ubisoft. She received her undergraduate degree from The University of Michigan and her MBA from The University of California, Berkeley.

Matt Seitz, Sr. Segment Marketing Manager, T-Mobile USA

Matt Seitz is a senior segment marketing manager at T-Mobile where he leads B2B marketing strategy and partnerships for T-Mobile U.S. He has overseen T-Mobile’s B2B path-to-purchase research and managed B2B campaigns across marketing touch points. Before T-Mobile, Seitz held shopper marketing and product marketing roles at Ubisoft and Microsoft. He is a proud graduate of the University of Washington.