Beyond No Brand's Land: Building Brand Belief
Tuesday, March 13, 8:00 AM - 8:45 AM
Jamie Kieffer, Managing Director, Client Strategy, Edelman
We live in challenging times. Trust in institutions sits at an all-time low, while expectations for brands have never been higher. Brands that can figure out how to navigate this reality have a huge opportunity in front of them. Drawing from Edelman’s “Trust Barometer” and “Earned Brand” studies, Jamie Kieffer will share insight on what it takes for brands to win – and avoid the dreaded “No Brand’s Land.” Attendees will:
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Discover the power of belief-driven buyers.
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Explore the key factors that drive brand belief.
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Learn what brands need to do to win.
View the entire agenda here.