In today's world of technological evolution and integration, many researchers are looking for quick tips on how to use technology to tell a compelling consumer story. This session is not that! With nearly 20 years of insights experience, Mike Berendes has seen both story-building successes and failures. He will present examples of how successful companies are using technology WISELY to build compelling stories and where the "land-mines" are - it's not where you might expect! This is a session for frank discussion about the continuing role of technology in the world of consumer insights. Attendees will:
Discover the most important aspects of a compelling story.
Explore some examples of persuasive storytelling, and what the common element is.
Learn where to start when incorporating technology into marketing plans.
View the entire agenda here.
Mike Berendes, Director, Sales & Marketing, Custom Intercept Solutions
"If you don't listen to your customers, someone else will." - Sam Walton. Mike Berendes is a 20-year veteran of the insights industry. Born and raised in the Minneapolis area, he studied marketing at St. John's University near St. Cloud, and holds an MBA in Marketing from the University of St. Thomas in St. Paul. His experience includes positions at The Pillsbury Company, General Mills, Activision Video Games, Energizer Battery and Omnicom Media. He is currently chief evangelist at Custom Intercept Solutions, an onsite-insight market research agency. When not espousing the virtues of listening to customers, Berendes can be found at the local dance studio, where his three daughters have taken up semi-residency.