- Learn how advances in technology combined with data analytics can allow retailers to understand the shopping trip taking place, to deliver relevant content at the moment and to make the physical trip easier for the consumer.
- Understand how truly endless aisles can be created with technology and how the experience can be customized to individuals, providing relevant inspiration, information, and offers based on consumer data and in-store location.
- Learn how retailers can leverage data to create richer media experiences, allowing in-store shoppers to experience the benefits of a digital channel combined with the unique opportunities of physical stores.
View the entire agenda here.
Jay Scherger, VP, Digital & E-Commerce, 84.51
Jay Scherger leads experience design, ecommerce and personalization for the digital team at 84.51°. He helps Kroger create critical insights about the online and offline worlds to drive further customer engagement and loyalty. In addition to insights, Scherger is responsible for creating the next generation of experiences, ecommerce models and personalization sciences that will fuel Kroger’s future customer growth.
Prior to 84.51°, Scherger led clients for both McKinsey’s Periscope, focusing on the intersection of retail science and strategy, and dunnhumby. During his five years at dunnhumby, he was director of customer strategy and activation, focusing on customer experience design and price and promotion strategy and optimization in both grocery-retail and consumer markets. Scherger also led dunnhumby’s expansion into the Russian market as well as other retail verticals.
Scherger holds a Bachelor of Science in Business Administration from the University of Dayton and an MBA from the Thunderbird School of Global Management. He is also on the leadership board of the University of Dayton’s Cincinnati Alumni chapter and actively engaged with the Big Brothers Big Sisters and Cincinnati Freestore Foodbank organizations.