Name
How to Engage E-Commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing
Date & Time
Tuesday, March 13, 2018, 1:45 PM - 2:30 PM
Steve McGowan Michael Tilley Alan  Verdun Liridona Lunja
Description

With U.S. retail e-commerce expected to total $517 billion in 2018, CPG brands can build incremental value by introducing their products to qualified shoppers who have adopted e-commerce as a lifestyle choice. Learn how Mondelez International activates millions of these buyers with BrandShare e-commerce, online and in-store sampling. From the first Honey Maid campaign in 2014, to newer activations in support of Teddy Soft and Vea, Mondelez and BrandShare will discuss how to integrate e-commerce sampling into new product launch plans while showcasing the power of online grocery sampling across an array of retailers and retail formats. Attendees will: 

  • Understand e-commerce and online sampling – a critical tactic in generating industry-best trial and social activation.

  • Review customer specific examples – how to engage the increasing population of click-and-collect shoppers through online sampling activation.

  • Learn why Mondelez has partnered with BrandShare to increase e-commerce sampling to meet these shopper needs.

Session Evaluation

Location Name
Nirvana B
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
Seminar Track