Name
How to Arm Your Brand with a Digital Shopper Marketing Strategy to Win the Pre-Shop Battle
Date & Time
Tuesday, March 13, 2018, 3:00 PM - 3:45 PM
Speakers
Josh Ginsberg - Breaktime Media
Greg Kearns - Kimberly-Clark
Josh Ginsberg Greg Kearns
Description
Consumers are bombarded digitally from all angles before they ever push their cart through a store aisle. As the pre-tail digital landscape becomes increasingly cluttered — from social influencers to content to incentives and more — how can brands make an impact and make it onto the shopping list? Learn five ways to break through pre-shop while Kimberly-Clark and Breaktime Media walk through a real-life case study for a new U by Kotex Fitness product line launch at Walgreens powered by insight, a focused shopper marketing strategy and;a unique spokesperson. In this session attendees will:

  • Learn how to help a brand story convert to measurable action by leveraging content.

  • Understand how to harness the power of an integrated digital pre-shop approach.

  • Discover best practices for efficiently customizing a campaign to meet the individual needs of retail customers.

Location Name
Nirvana B
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
Seminar Track