Digital Disruption: Succeeding in a Fast Changing CPG and Retail Marketplace
Date & Time
Tuesday, March 13, 2018, 11:00 AM - 11:45 AM
Mindy Stone Jason Young risa crandall
CPG and retail dynamics are changing fast. The rapid growth of digital, especially mobile, has literally put the power in shoppers’ hands. Feeling the effects of these changes, CPG’s are adapting with marketing tactics that are increasingly focused on measurable business outcomes. The lines between media, promotions and shopper are coming under pressure as CPG's look for all types of marketing to deliver real world business results. With these changes as a backdrop, this presentation will look at the evolution of Crisp’s partnership with leading manufacturer, Mondelez International, from smaller starter programs to more advanced efforts across multiple customers. Attendees will:
  • Gain a deeper understanding of the dramatic changes affecting CPG’s and retail today.

  • Look at the evolution of Crisp and Mondelez’s partnership, from simple to more advanced programs including creative examples and detailed results.

  • Learn more about the path forward from looks into advanced programs and strategies being used today, and where they are going tomorrow.

Session Evaluation 

Location Name
Utopia C
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
Seminar Track