This presentation will address the ways that Cuisinart is employing technology and social listening to invigorate and enhance its core practices. The company’s overarching marketing strategy, product development pipeline, content development and deployment procedures, and market research practices are all influenced by social media. This session will relay the ways in which this influence can be utilized to positively impact the bottom line. Attendees will:

• Learn how social listening can enhance core practices.

• Understand social media influences on all areas of the business.

• Discover how social media's influence can positively impact the bottom line.

Session Evaluation