Forecasting the Future of Shopping Via Superconsumers
Date & Time
Tuesday, March 13, 2018, 3:00 PM - 3:45 PM
Eddie Yoon

There's going to be more change in the next five years of grocery shopping than there were in the last 25 years. It can be challenging to know which trends will last and truly disrupt versus which ones will fizzle out. But crystal balls can be created via superconsumers, the most passionate and profitable consumers in the category, who are not just insightful but also unlock many new business tools and metrics for growth.

Traditional strategies, tools and metrics like share of market are not nearly as valuable as share of growth. Brand penetration is not as relevant as problem penetration. And banner strategies are not as valuable as the fun-to-chore ratio. Superconsumers reveal a brave new world of insights, tools and metrics to ensure that you benefit from disruption that is coming. Attendees will:

  • Understand that there’s huge disruption coming to grocery.

  • Discover how superconsumers reveal next generation strategies, tools and metrics to grow.

  • Learn how still using traditional strategies, tools, metrics will be disrupted first.

Session Evaluation

Location Name
Nirvana A
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
Seminar Track