Businesses are increasingly relying on technology to get ahead, but few companies truly understand how to engage the business consumer along their unique path to purchase. They use different research tools, rely on the store for different roles and interact with different touch points when they shop. T-Mobile and its partner, The Mars Agency, will share how they mapped the business customer’s path to purchase and leveraged technology to enhance the experience and increase conversion. Attendees will:
 

• Discover how to map and understand the business customer’s path to purchase.  

• Learn how to think about the role of the store differently for the business customer. 

• Understand how to identify other touchpoints and experiences for the business customer’s path to purchase.

Session Evaluation