Beyond No Brand’s Land: Building Brand Belief
Date & Time
Tuesday, March 13, 2018, 8:00 AM - 8:45 AM
Jamie Kieffer

We live in challenging times. Trust in institutions sits at an all-time low, while expectations for brands have never been higher. Brands that can figure out how to navigate this reality have a huge opportunity in front of them. Drawing from Edelman’s “Trust Barometer” and “Earned Brand” studies, Jamie Kieffer will share insight on what it takes for brands to win – and avoid the dreaded “No Brand’s Land.” Attendees will:

  • Discover the power of belief-driven buyers.

  • Explore the key factors that drive brand belief.

  • Learn what brands need to do to win.

Session Evaluation

Location Name
Schaumburg Ballroom
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States