We live in challenging times. Trust in institutions sits at an all-time low, while expectations for brands have never been higher. Brands that can figure out how to navigate this reality have a huge opportunity in front of them. Drawing from Edelman’s “Trust Barometer” and “Earned Brand” studies, Jamie Kieffer will share insight on what it takes for brands to win – and avoid the dreaded “No Brand’s Land.” Attendees will:

• Discover the power of belief-driven buyers.

• Explore the key factors that drive brand belief.

• Learn what brands need to do to win.

Session Evaluation