Building Shopper Loyalty: Forget Discounts, Create Experiences
Date & Time
Tuesday, March 13, 2018, 8:45 AM - 9:30 AM
Adam Holyk Holyk Wendy Liebmann

For the last decade, retailers have created CRM-based loyalty programs to understand and build relationships with shoppers, primarily through special offers and personalized discounts. That’s no longer enough. Today, building loyalty is all about creating an enhanced shopper experience that adds value not only price.

Adam Holyk will discuss how Walgreens is using data, analytics and insights to create compelling differentiation – in-store, online and through merchandise, services and trained experts.  Wendy Liebmann will share new “How America Shops” research that defines what shoppers demand from retailers if they are to be loyal, and where customer experience fits in today’s new retail world. Attendees will:

  • Learn what shopper loyalty really means.

  • Discover how to combine data with experience to create a compelling brand proposition.

  • Understand how to use personalization to create activities that are meaningful to shoppers.

  • Explore how to differentiate in the shift between physical and digital shopping.

Session Evaluation

Location Name
Schaumburg Ballroom
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States