In today's world of technological evolution and integration, many researchers are looking for quick tips on how to use technology to tell a compelling consumer story. This session is not that! With nearly 20 years of insights experience, Mike Berendes has seen both story-building successes and failures. He will present examples of how successful companies are using technology WISELY to build compelling stories and where the "land-mines" are - it's not where you might expect! This is a session for frank discussion about the continuing role of technology in the world of consumer insights. Attendees will: 

• Discover the most important aspects of a compelling story.

• Explore some examples of persuasive storytelling, and what the common element is.

• Learn where to start when incorporating technology into marketing plans.

Session Evaluation