What do an investigative news organization, exploding watermelons, “Sliders 4 Ways” and more than 9 billion monthly content views have in common? All are part of BuzzFeed, the global media, entertainment and technology company that covers breaking news, produces original posts and videos, and creates shareable content on everything from politics and business to DIY and those addicting Tasty recipe videos – all while paving the way for the future of digital media. 

With more choice than ever, brands must stop expecting users to be loyal to brands and start being loyal to their users. In this session, attendees will learn about the business behind Tasty, BuzzFeed’s global social food network, including how, in just two years, it grew into the biggest franchise on Facebook and one of the largest food channels on YouTube. Tasty, known globally for popularizing the overhead cam recipe video, has entered hundreds of millions of peoples’ home kitchens through their accessible, consumer-oriented point of view. Attendees will: 

• Hear BuzzFeed’s consumer-first growth strategy and how Tasty grew in the middle of a crowded, competitive environment. 
• Learn the history and future of this disruptive digital force as it expands beyond the mobile experience and into kitchens and retail stores.
• Understand Tasty's ability to be a full funnel solution for brands to drive in-store activation.

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