Company
Henkel N.A.
Job Title
VP, Omnichannel Marketing
Speaker Bio
Ken’s mission is to leverage storytelling and the unique capabilities of digital, data and technology to connect with modern day consumers. He is passionate about building Omni-Channel capabilities to obtain one view of the consumer and glean rich insights to create engagement ecosystem that become more personal and value added as consumers engage with brands.
He is currently the Vice President of Omni-Channel Marketing at Henkel, a $20 billion global consumer packaged goods company. His team consists of all consumer touchpoints: media, digital marketing, shopper marketing, merchandising, promotions, packaging design and the consumer call center. This structure enables the development of seamless yet nuanced messages from media to shelf.
Ken Krasnow