Greg Stuart is the chief executive officer of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. While Stuart is an expert on mobile marketing, his background expands to include both the traditional and digital arenas. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Stuart has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and advised two dozen other venture-backed businesses. In addition to being a member of the National Speakers Association, Stuart is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read."