Scott Young is the global chief executive officer of PRS IN VIVO, the global leader in packaging, shopper and new product research. In addition to advising clients, Young is a frequent speaker at marketing, research, and design industry conferences and a distinguished faculty member at the Path -to -Purchase Institute. Young is the author of two books: Winning at Retail and Starting with the Shopper. He also writes regularly for industry publications, including Brand Packaging, Quirk’s Marketing Research, and The Design Management Journal.