PRS IN VIVO
Scott Young is the global chief executive officer of PRS IN VIVO, the global leader in packaging, shopper and new product research. In addition to advising clients, Young is a frequent speaker at marketing, research, and design industry conferences and a distinguished faculty member at the Path -to -Purchase Institute. Young is the author of two books: Winning at Retail and Starting with the Shopper. He also writes regularly for industry publications, including Brand Packaging, Quirk’s Marketing Research, and The Design Management Journal.