Elizabeth Tung’s team is responsible for developing and implementing national consumer and shopper promotions across Clorox’s portfolio of brands, including Clorox Bleach, Glad, Brita and Hidden Valley Ranch. Tung is responsible for developing shopper strategies for Brita, and driving capability for The Clorox Co. in shopper marketing and marketing analytics to enable Clorox to be a leader in digital shopper marketing innovation. Tung has more than 15 years of brand management and shopper marketing experience at Procter & Gamble, Clorox and Frito-Lay. She received her bachelor’s degree from the University of Virginia and her MBA from the University of Texas-Austin.