Olga Yurovski started Shopperations after spending more than 15 years in CPG brand and shopper marketing roles with Procter & Gamble and other Fortune 500 companies. She made the leap from a corporate career to becoming an entrepreneur when she saw an opportunity to unlock shopper marketers’ productivity and empower better decision making with modern collaboration technology. In her daily work, she speaks with hundreds of shopper marketers and benchmarks operational best practices, which she shares in her speaking engagements and industry webinars.