Company Name
The Mars Agency
Job Title
EVP Commerce Media
Speaker Bio
Ethan is a renowned marketing strategist with deep expertise in digital and shopper marketing. He has been named a "Young Influential" by Adweek magazine, a "Who's Who in Shopper Marketing" by Path to Purchase IQ magazine and a "Faculty Member" by the Path to Purchase Institute, and is a frequent speaker at industry conferences and contributor to industry publications.
He currently serves as SVP of Commerce Media at The Mars Agency (TMA) - a top global shopper marketing agency. In this capacity, he leads a team of talented media planners and buyers in deploying best-in-class omni-channel shopper experiences that drive conversion at retail for TMA's key clients.
Prior to taking on that role, he built, grew and managed TMA's E-Commerce and Innovation practice groups, and guided the team that created SmartAisle - the world's first voice-powered shopping assistant for brick & mortar retailers. He was also Managing Director of Mars Ventures, the agency's venture capital arm that invested in and partnered with promising "MarTech" startups to bring bleeding-edge innovation to key clients. Through this work he built deep relationships in the startup community (with investors, accelerators, etc.), and still serves as a mentor/advisor to organizations like the Zell Lurie Commercialization Fund at the University of Michigan.
Additionally, he spent 4 years in the Digital Strategy group at Leo Burnett | Arc Worldwide, devising and implementing breakthrough, results-driving digital programs for various Fortune 100 clients.
He is a proud graduate of the Stephen M. Ross School of Business at the University of Michigan (BBA '05), a devout Michigan Football fan and an avid skier. He currently resides in Ann Arbor, MI, with his wife Jodi, son Micah and Goldendoodle Maizey.
He currently serves as SVP of Commerce Media at The Mars Agency (TMA) - a top global shopper marketing agency. In this capacity, he leads a team of talented media planners and buyers in deploying best-in-class omni-channel shopper experiences that drive conversion at retail for TMA's key clients.
Prior to taking on that role, he built, grew and managed TMA's E-Commerce and Innovation practice groups, and guided the team that created SmartAisle - the world's first voice-powered shopping assistant for brick & mortar retailers. He was also Managing Director of Mars Ventures, the agency's venture capital arm that invested in and partnered with promising "MarTech" startups to bring bleeding-edge innovation to key clients. Through this work he built deep relationships in the startup community (with investors, accelerators, etc.), and still serves as a mentor/advisor to organizations like the Zell Lurie Commercialization Fund at the University of Michigan.
Additionally, he spent 4 years in the Digital Strategy group at Leo Burnett | Arc Worldwide, devising and implementing breakthrough, results-driving digital programs for various Fortune 100 clients.
He is a proud graduate of the Stephen M. Ross School of Business at the University of Michigan (BBA '05), a devout Michigan Football fan and an avid skier. He currently resides in Ann Arbor, MI, with his wife Jodi, son Micah and Goldendoodle Maizey.
