Company Name
Albertsons Companies
Job Title
Director, Own Brands
Speaker Bio
Bryn Banuelos is Sr. Director of E-Commerce Marketing for Albertsons Companies where she leads an innovative team focused on online shopping. Prior to her recent move to e-commerce, she was director of marketing and lead marketing for the company’s Own Brands portfolio of more than 10,000 products across 20 brands. Banuelos has also led shopper marketing for the company’s customer loyalty programs, including the just for U digital coupon site and app. In her current role, she was responsible for marketing for Albertsons Companies’ O Organics brand, one of the leading organic brands in the country that offers hundreds of certified organic products in over 2,300 stores across the United States. Prior to joining Safeway five years ago, Banuelos held several brand management positions with The Clorox Company and Johnson & Johnson. Earlier in her career, Banuelos was a Foreign Service officer with the U.S. Department of State, based in Washington, D.C. and Shanghai, China. She earned a BS in Economics from the Wharton School of the University of Pennsylvania and an MBA from Columbia Business School at Columbia University.
Bryn Banuelos Banuelos