Martin Aubut is the chief digital officer at L'Oreal Canada. He is a pragmatic digital marketing executive and entrepreneur, with more than 19 years of experience. Aubut is known for transforming the organization toward consumer centricity by leveraging digital capabilities. He is currently building his team's advanced e-commerce, CRM and data science practice. Aubut is also building an Innovation lab focued on artificial intelligence, leveraging deep learning and machine learning technics for L'Oréal. He played a leadership role into Quebecor's and Yellow Pages' transformation from a print to web business model. His diversified experience from successful start ups like avantage.ca, reseaucontact.com and mcouture.com to large scale media company Ad Agency HAVAS, and consumers goods at L’Oréal gave him the framework, leadership, strategic thinking, deep understanding of technology and digital skills across different industries to lead change and fast growth among dynamic market context.