Lisa van Kesteren is the chief executive officer and founder of leading mystery shopping agency SeeLevel HX. Having founded Mystery Researchers in 2008, van Kesteren utilized and leveraged her extensive background in customer experience, including the establishment and growth of two of the largest customer experience-data research companies in the industry. Additionally, she was one of the founding members of the Mystery Shopping Providers Association created in 1997, where she served as the chairperson of the professionalism and ethics Committee and was responsible for the creation of the original code of ethics for the mystery shopping industry. Merging two passions, data research and mystery shopping, van Kesteren set out to forge a path that had not yet been established in the industry and she has done it again with SeeLevel HX.