Melissa Burdick is a sought-after expert on Amazon. Burdick spent a decade at Amazon.com (2005-2015) where she helped launch the Consumables and Media businesses. She helped structure the early strategy for the retail consumables business and assisted 300 CPG manufacturers — from P&G to Burt’s Bees — with their launches on Amazon. Burdick also was an early member of the advertising team, creating the first e-commerce ads and sponsorships for Amazon’s programs. She now helps brands with their e-commerce strategies with a specialty ineffective marketing and designing for online profitably.