Brian Dorgan is a senior director of business development at Collective Bias. His clients span a variety of categories, including OTC, consumables, grocery, and beauty. The wide array of Dorgan's clients coupled with his 8+ years experience selling print, point-of-sale, programmatic, and now social/influencer marketing services provides him with a well-rounded and adaptable expertise. In his current role, Dorgan helps top brands understand the importance of data (POS, social listening, engagement, market research) to make an impactful decision on their influencer marketing strategy.