Adrianna Nowell is director of product marketing at Bazaarvoice, a provider of consumer-generated content, advertising and personalization solutions. In her role, she manages the strategy and execution of go-to-market plans for emerging software solutions and services. Before joining Bazaarvoice, Nowell served as the director of marketing at Volusion, a provider of SaaS commerce solutions, where she managed marketing programs for a portfolio of e-commerce platforms. Prior to that, she held a variety of roles at engineering technology provider National Instruments including product marketing manager and support engineer. Nowell began her career at the University of Oklahoma as a software developer in the Robotics Institute of Machine Learning. She holds a Bachelor of Science in Computer Science from The University of Oklahoma, in Norman, OK.