Mirnes Karcic is the Associate Director, Analytics for Geometry Global, responsible for promotional effectiveness and strategy. Prior to Geometry, Karcic spent many years in health care analytics and strategy, dedicated to integrating data into decision making. His focus is on using big data to inform promotional and strategic tactics, including marketing mix, field-based personal promotion, and contracting, to make recommendations on optimal promotional spend.

Most recently, Karcic was Senior Manager, Market Analysis and Strategy at Genentech. He was responsible for leading teams in the development of holistic and robust go-to-market brand strategies by synthesizing primary and secondary research insights. Karcic has his BA in Biological Sciences and German from Rutgers University.