Tuesday, March 13
E-COMMERCE
STAGE
Hosted by:
10:00 AM - 10:45 AM
The D2C Dilemma: Should Your Brand Launch a Direct-to-Consumer E-Commerce Model
11:00 AM - 11:45 AM
Finally! How to Create the E-Commerce Experience We've All Been Looking For
1:00 PM - 1:30 PM
The World of Automated Purchasing: Adapting to the New Frontier
1:45 PM - 2:30 PM
How E-Commerce Is Changing the Grocery Landscape
3:00 PM - 3:45 PM
E-Commerce Opportunities: What, When and How to Achieve Growth in the Digital Space
ENGAGEMENT
STAGE
Hosted by:
10:00 AM - 10:45 AM
The Consumer Generated Launch Pad - A Propellant for New Category Success
11:00 AM - 11:45 AM
Shopper Marketing Dollars Go the Farthest...and We Can Prove It!
1:00 PM - 1:30 PM
Geek Nerd Suit: The Keys to Customer Centricity Success
1:45 PM - 2:30 PM
How Engage E-Commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing
3:00 PM - 3:45 PM
How to Arm Your Brand with a Digital Shopper Marketing Strategy to Win the Pre-Shop Battle
INSIGHTS
STAGE
Hosted by:
10:00 AM - 10:45 AM
Second Self: How E-Me Is Influencing Preference
11:00 AM - 11:45 AM
"Nudging" the Omnichannel Shopper: Applying Behavioral Economics In-Store and Online
1:00 PM - 1:30 PM
Loyalty Is Dead. Build Routine.
1:45 PM - 2:30 PM
Insights-Based Growth: Elevating a Brand Through Collaborative Activation
3:00 PM - 3:45 PM
Forecasting the Future of Shopping Via Superconsumers
SO-LO-MO
STAGE
Hosted by:
10:00 AM - 10:45 AM
Not Your Parent's Borax: The Role of Influencers in Shaping Consumer Perceptions of an Age-Old Brand
11:00 AM - 11:45 AM
Digital Disruption: Succeeding in a Fast Changing CPG and Retail Marketplace
1:00 PM - 1:30 PM
Driving Marketing Innovation Through Social Technology
1:45 PM - 2:30 PM
How to Detect Purchase Intent in an Omnichannel World
3:00 PM - 3:45 PM
Getting Past the BS of Marketing Measurement
Wednesday, March 14
BEST PRACTICES
STAGE
Hosted by:
9:30 AM - 10:00 AM
Bridging Brands and Sales Silos: Why and How Shopper Marketers Must Step Up
10:15 AM - 11:00 AM
Journey to Top Tier Shopper Marketing Organization:
A Case Study
11:30 AM - 12:00 PM
Bringing Your P2PSummit Learning to Life: From Content to Activation
FUTURE COMMERCE
STAGE
Hosted by:
9:30 AM - 10:00 AM
"Alexa, Buy Now:" The Rise of Voice Shopping
10:15 AM - 11:00 AM
The Next Big Retail Challenge: Managing The Omnichannel Brand Experience
11:30 AM - 12:00 PM
The Store as a Digital Channel
INNOVATION
STAGE
Hosted by:
9:30 AM - 10:00 AM
How to Out-Predict Every One of Your Competitors - and Anticipate the Shopper of Tomorrow
10:15 AM - 11:00 AM
Investing in Innovation Pays Off: Companies Collaborating With Startups
11:30 AM - 12:00 PM
Storytelling Through Technology: Cart Before the Horse?
OMNICHANNEL
STAGE
Hosted by:
9:30 AM - 10:00 AM
At-Home Media: Unlocking the Opportunity with Millennials
10:15 AM - 11:00 AM
Channel Challenges: Forging a Future in the New Retail Environment
11:30 AM - 12:00 PM
E-Commerce Opportunities: What, When and How to Achive Growth in the Digital Space