InContext Solutions is the global leader in enterprise virtual reality (VR) solutions in retail. ShopperMX, InContext's cloud-based VR platform, allows manufacturers and retailers to simulate real shopping situations to ideate, evaluate and activate retail concepts including merchandising, displays and store layout within a VR store environment-saving time, money and reducing risk and competitive visibility. ShopperMX can be accessed via PC, tablet or with a head-mounted device though ShopperMX HIVE (Hi-Immersion Virtual Experience).