Walgreens Keynote: 2018 Path to Purchase Summit

For the last decade, retailers have created CRM-based loyalty programs to understand and build relationships with shoppers, primarily through special offers and personalized discounts. That’s no longer enough. Today, building loyalty is all about creating an enhanced shopper experience that adds value not only price.

Adam Holyk will discuss how Walgreens is using data, analytics and insights to create compelling differentiation – in-store, online and through merchandise, services and trained experts. Wendy Liebmann will share new “How America Shops” research that defines what shoppers demand from retailers if they are to be loyal, and where customer experience fits in today’s new retail world. Attendees will:

Learn what shopper loyalty really means.
Discover how to combine data with experience to create a compelling brand proposition.
Understand how to use personalization to create activities that are meaningful to shoppers.
Explore how to differentiate in the shift between physical and digital shopping.

View the entire agenda here.

Speaker Bios:

Wendy Liebmann, Founder, CEO & Cheif Shoppper, WSL Strategic Retail

In 1986, Wendy founded WSL, a global retail strategy consultancy, to "get marketers out of their ivory towers to meet their shoppers on the selling floor.” Today, that floor is both real and virtual.

Wendy is recognized as one of the innovators of shopper insights. WSL helps clients build innovative shopper-led retail strategies in the US and globally.

WSL’s credo is, “If you understand shoppers and their ‘shopping life®’ you’ll see the future of retail.” Wendy and her team do just that. Since 1989, WSL has published How America Shops®, a highly regarded survey that tracks shoppers and retail, and successfully predicts where both are headed.

Wendy has extensive global experience in marketing, retailing and research, first in her native Australia where she learned to be a passionate shopper, then globally.

She’s frequently called upon by media to provide insight into retail and shopping, and is a recognized speaker, addressing business and educational organizations around the world.

In 2015, Wendy was recognized as “One of the Most Powerful Women in Beauty” by Women’s Wear Daily/Beauty Inc. And in 2016, she was honored as “A Women of Excellence” by the Path to Purchase Institute.