THURSDAY KEYNOTE PRESENTATIONS
How to Get Smarter Everyday
A Global Perspective on the Future of Retail
Murray will share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/RED president Tina Manikas.
FRIDAY KEYNOTE PRESENTATIONS
Collaborating on the Future of Packaging:
From Linear to Circular
Some of the world’s largest CPGs — Procter & Gamble, Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International — are partnering on an innovative solution to limit future waste. They are working with TerraCycle on a project known as Loop, which offers consumers an alternative to recycling and a new way to shop, for about 300 items and counting — from Tide detergent to Pantene shampoo, Häagen-Dazs ice cream to Crest mouthwash — all in reusable packaging. After using the products, customers put the empty containers in a Loop tote on their doorstep. The containers are then picked up by a delivery service, cleaned and refilled, and shipped out to consumers again.