Keynotes: 2019 Path to Purchase Summit

Discovery often happens outside your comfort zone. It’s when you step out into the unknown that interesting discoveries start to take place, and no one knows this better than Destin Sandlin.

In today's rapidly changing, digitally disrupted world, thinking differently is a key to unlocking growth and success. Sandlin will take us on a fast-paced, whirlwind voyage of discovery to help teach us how to look at the world differently, how to let go of bias, and how to train your brain to change rigid ways of thinking.

Understanding retailers and shoppers is part of Andy Murray's DNA as a veteran industry executive who knows firsthand all sides of the business, having worked in consumer goods, as an agency executive, and most recently at the world's largest retail chain — on both sides of the pond. Previously Walmart’s SVP of Creative and Customer Experience in Bentonville, Murray joined Walmart's British supermarket operator Asda in 2016 as Chief Customer Officer with the goal of bringing a new dimension to the UK chain’s strategy, merchandising and value proposition.

Murray will share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/RED president Tina Manikas.

Tom Szaky, recycling expert, visionary and author, sets out to do the impossible - eliminate all waste. With a startling seventy-nine percent of waste present in landfills today that can be recycled, the CPG industry was poised for responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.

Some of the world’s largest CPGs — Procter & Gamble, Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International — are partnering on an innovative solution to limit future waste. They are working with TerraCycle on a project known as Loop, which offers consumers an alternative to recycling and a new way to shop, for about 300 items and counting — from Tide detergent to Pantene shampoo, Häagen-Dazs ice cream to Crest mouthwash — all in reusable packaging. After using the products, customers put the empty containers in a Loop tote on their doorstep. The containers are then picked up by a delivery service, cleaned and refilled, and shipped out to consumers again.

How does Walmart, the world’s largest retailer, use data and science to deliver exceptional customer experiences, both on the newly launched Walmart.com and in its 6,000+ stores? Ray Boyle, VP Data Transformation, will discuss how Walmart as a world-class technology company is leveraging artificial intelligence and machine learning to fuel growth and drive efficiencies. Finally, he will also expand on how Walmart is partnering with suppliers around the world to enable its evolution into a digital enterprise through data-driven decisions and automation.

THURSDAY KEYNOTE PRESENTATIONS

How to Get Smarter Everyday

A Global Perspective on the Future of Retail

FRIDAY KEYNOTE PRESENTATIONS

Collaborating on the Future of Packaging:

From Linear to Circular

How Walmart Uses Data to Enable the Digital Enterprise

Closing Keynote: Misty May-Treanor