Some of the world’s largest CPGs — Procter & Gamble, Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International -- are partnering on an innovative solution to limit future waste. They are working with TerraCycle on a project known as Loop, which offers consumers an alternative to recycling and a new way to shop, for about 300 items and counting — from Tide detergent to Pantene shampoo, Häagen-Dazs ice cream to Crest mouthwash — all in reusable packaging. After using the products, customers put the empty containers in a Loop tote on their doorstep. The containers are then picked up by a delivery service, cleaned and refilled, and shipped out to consumers again.
Hear first hand from Szaky about the Loop program rollout in the US and abroad, and how Loop aspires to be an engine for brands to catapult this new model of packaging, as well as an engine for retailers to embed the offering into e-commerce as well as physical stores.