Transformational retail partnerships result in sustained collaboration, co-investment and accelerated growth, and are the result of manufacturers adopting a merchant mindset focused on the needs of the shopper. With the true power at retail in the shopper's hands, both manufacturer and retailer must be laser-focused on insights at the core of JBP or leave big money on the table.
Evolution of manufacturer/retailer relationships will come from the collaboration across sales, marketing, insights and e-commerce teams to significantly amplify the impact of JBP - success that only results from a purposeful, holistic approach involving a new level of integration across companies.
Learn how Hallmark did this and how it changed the game at retail.
In this session, attendees will:
- Gain new perspective on what it means to have a merchant mindset organization focused on the shopper, brand and customer intersection.
- Learn how new capabilities developed by Hallmark enabled them to move beyond today's traditional model and the interdependency that is required to unleash the power of the organization.
- Understand how leveraging the power of elevated JBP capabilities can ignite a new level of growth for manufacturers and retailers, with lessons learned along the way.