Omnichannel Experience
Omnichannel Experience Track: Preparing for the Gen Z Mom: Insights, Retail Predictions & Opportunities
Date & Time
Thursday, May 16, 2019, 10:45 AM - 11:45 AM
This interactive session will feature a panel of Gen Z moms available to answer your questions! 
Here comes the next generation of power consumers - Gen Z Moms. With buying preferences and behaviors that set them apart for Millennial Moms, the Gen Z mother will soon control 4 trillion in consumer spending. Maria Bailey, CEO of BSM Media and author of Marketing to Gen Z Moms: The New Trillion Dollar Market and Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, will set the stage with insights and bold predictions about how they buy and why. 
In this session, attendees will:
  • Understand what shapes a generation of mothers.
  • Discover what differentiates Gen Z moms from their Millennial predecessors.
  • Identify specific consumer Gen Z behaviors that will shape future retail strategies.
  • Recognize opportunities to capture the spending on Gen Z mom consumers.
  • Create a shopping experience that leverages collaboration with the Gen Z mom and captures her purchases.