Omnichannel Experience Track: The Experience Store Expectation: Scalable Innovation to Deliver Premium Engagement in Retail
Date & Time
Thursday, May 16, 2019, 3:30 PM - 4:00 PM
The rise of experience stores creates high expectations for shoppers, and one in three shoppers will walk away from a brand they love after just one bad experience in store. With a focus on premium experience through retail innovation, LG uses a balance of technology and design to create a frictionless shopper journey as they lead the electronics space with connected home and AI.
In this session, attendees will:
- Explore how LG has created an innovation pipeline to identify scalable technology and creative solutions that bring the retail footprint to life for shoppers
- Learn how data collection in retail amplifies the cross-category connected home shopping experience.
- With a shopper-driven mindset, learn how LG uses retail technology, social and mobile to create a frictionless journey through the path to purchase.