As any marketer will tell you, a new product launch is a significant undertaking that requires teamwork and touches every part of the business. In order to drive results, you need to understand your audience deeply and craft an approach that resonates with shopper wants and needs. This presentation will cover how leading brands partner with ratings and reviews leader Bazaarvoice to collaboratively go-to-market and ensure new product success by tapping into each phase of the consumer decision journey.

Attendees will learn: 

• Methods for partnering on user-generated content collection pre-launch
• Strategies for building product detail pages that highlight what shoppers love about your brand
• How Bazaarvoice helps turn ratings and reviews into actionable product insights