Omnichannel Experience Track: Location-Based Marketing: A Practical, Back-to-Basics Interactive Guide
Date & Time
Friday, May 17, 2019, 10:00 AM - 10:30 AM
With the rapid penetration that smartphones have made within our society, location-based marketing has become a key resource for brands driving consumers further down the path to purchasing their products. With this quick growth has come a varied and oftentimes confusing set of strategies that marketers must evaluate.
inMarket will be hosting an informative and interactive session detailing the categories of mobile campaigns that every marketer should be familiar with as well as the strategies that make them successful.
In this session, attendees will explore:
- Detailed elements of Geofencing, Geotargeting, Geo-conquesting and Proximity Marketing.
- Interactive Case-Studies showcasing real-world brand campaigns.
- Simple step-by-step playbook for formulating location-based strategies for any brand.