Vicki Lehr is a recognized consumer packaged goods industry veteran with more than 25 years’ experience in category strategy, category management, demand and inventory planning and public accounting.

With over 20 years at Hallmark, she is currently Vice President of Category Solutions. Lehr oversees category solutions and analytics, shelf activation and navigation and collaborative customer planning.

She has a distinguished track record of driving growth by building proprietary capabilities that utilize deep shopper understanding, align innovative activation and create collaborative customer plans that are aligned to retailer strategies.