General Session #5: A Startup's Perspective on Analytics
Date & Time
Thursday, April 25, 2019, 12:05 PM - 12:25 PM
Since MadTree Brewing Company was founded in 2013, the number of craft breweries in the U.S. has tripled while category growth has dropped from 22% to less than 5%. Fortunately, co-founder Duncan earned some analytics chops at Procter & Gamble before "commercializing" his passion for craft beer with MadTree.
In this session, he will explain how MadTree uses data analysis and word visualization techniques to create a purpose-driven company that will attract the employees needed to continue growing.