General Session #8: Unlocking the Power of Unused Data
Date & Time
Friday, April 26, 2019, 10:15 AM - 10:50 AM
A supermarket operator with nearly 2,800 stores handles a massive number of customer service calls about product issues and shopping experiences. But while Kroger worked very hard to satisfy the needs of every customer who contacted the company, it hadn't considered the potential for aggregating and analyzing the information to better understand shopper needs. 
In this session, Lancaster will discuss Kroger's efforts to turn its customer service logs into actionable insights that can be used to drive product selection, planograms, store layouts and a range of critical business decisions. 
Location Name
Zurich D