Reiko heads Data Science for Facebook's advertising product incubation team which includes innovation in digital advertising solutions for retail and consumer goods advertisers. Prior to Facebook, she was Vice President of Marketing analytics at Visa, management consultant at McKinsey and a marketing strategy analytics lead for merchant partnerships at Procter & Gamble. She has a B.S. in Electrical and Computer Engineering from Ohio State and an MBA from Berkeley Haas.
General Session #6: Attacking the Biggest Business Opportunities with Advanced Analytics