Joe has been with the Kellogg Company for 25 years with various roles in Sales Planning, Category Management, Demand Planning, Business Management and IBP. In his current role, he is accountable for driving demand & supply analytical capabilities along with IBP strategy for Kellogg North America. In most of his roles, he led capability development along with process strategy to drive business results. Examples of capabilities managed/developed include Trade Promotion Management, RGM, Aisle Optimization, Demand Signal Repository, OSA Improvement, Demand Sensing, and Driver Based Forecasting. Joe received a bachelor’s degree in Business Administration – Finance from Grand Valley State University. Joe resides in Mattawan, Michigan with his wife Jill, two daughters, and one son.