Mark von Oven is the former Vice President of Analytics at Target Corporation. In this capacity, Mark was responsible for leading the global analytics organization to drive a data-centric culture and data based decisioning across all of Target's enterprise functions. Mark helped to establish the company's first-ever Enterprise Data, Analytics and Business Intelligence Center of Excellence (EDABI COE) and influenced the creation of the Chief Analytics Officer role at Target. Prior to joining Target, Mark spent 14 years at Procter & Gamble in several IT, Business Intelligence and Analytics roles working brands such as Charmin, Pampers and Tide. Mark is the founder/owner of DataCentricity, an analytics consulting firm located in Minneapolis, MN, where he currently resides with his wife Jaclyn and three children, Charlize, Ashton and Braden.