Tarun Kataria leads Global AI & ML capabilities at Mars. With over 20+ years of experience in the CPG space, Tarun has formed and led many cross-functional analytics initiatives. He sometimes describes his job as leading a team of Hackers, Hustlers, and Dreamers. He is passionate about leveraging business expertise & technological advancements to drive business impact through analytics, scaling and embedding it within the business.

Before joining Mars, Tarun was with Coca-Cola North America where he led the advanced analytics supporting Revenue Growth Management. In his spare time he likes to play tennis with his kids. He is an avid audiophile and enjoys building and designing speakers and related digital components. He did his MBA from Georgia Tech and Bachelor of Mechanical Engineering from India.