Fiona leads Forrester’s Digital Business Retail team. She is an expert in eCommerce, multichannel retail strategy and management, consumer behavior, and trends.

Prior to Forrester, Fiona headed market research for members of Shop.org and the National Retail Federation. Before joining NRF, she was VP, General Manager of eCommerce at Tommy Hilfiger, where she launched the company's online business. Fiona also headed research at Jupiter Research. At American Airlines/SABRE, she helped found and lead international marketing at Travelocity.

Fiona holds a Bachelor of Arts in International Studies and Swedish from the University of Washington and an MBA from Rice University.