As an Industry Consultant, Colin Reid is responsible for collaborating with industry leaders, customers, and sales teams to establish, evolve and evangelize SAS’s consumer marketing practice and Customer Intelligence business globally for the retail, CPG, media and telecommunication Industries.
Colin leads clients through the evolving world of consumer marketing specializing in digital to help them achieve the highest possible results. By leveraging his award winning experience as a CMO and COO as well as being an agency director and technology provider he is able to provide unique insight to help clients distill the most pertinent opportunities and engagements to be successful.
With over 20 years leading marketing and data analytics teams with companies around the world Colin brings an executive skill set coupled with the extensive firsthand knowledge of building large-scale digital marketing programs and initiatives from the ground up with top brands worldwide. His consistent success in developing and implementing innovative strategies for clients has helped them achieve significant growth, realize sustainable competitive market advantages and win multiple industry awards for best in class programs.
As an industry leader in digital marketing and technology Colin Reid regularly speaks at industry events like ad:tech, Mobile Marketing Association and Affiliate Summit and has sat on trade association boards for groups including the Internet Advertising Bureau (IAB), Incentive Marketing Association and Association of National Advertisers.
Colin earned a Bachelor of Engineering with Honors in Chemical and Minerals Engineering from Birmingham University (UK), played semi-professional rugby player in Scotland & England and is a keen freediver.