Biju is the CEO and Co-founder of Final Mile Consulting, a Chicago and Mumbai based consulting firm focused on Human Behavior Change. Final Mile pioneered the practice of Behavior Architecture by combining learning from the fields of Cognitive Neuroscience, Behavioral Economics and Design. Final Mile has used this unique approach to influencing human behavior to reduce road accidents, increase acquisition of new customers, mitigate human trafficking, improve conversion rates of e-commerce clients, inculcate integrity within an organisation etc.

The author of a fortnightly column on behavioral underpinnings of societal problems, Biju has been quoted in BBC, CNBC, France 24, Boston Globe, Business Week etc. He has his PGDM from Xavier Institute of Management and his Bachelor of Technology in Mechanical Engineering from College of Engineering, Trivandrum. Biju is Keenly interested in unraveling the intricacies of the human decision making process.