Wednesday, April 25, 2018
10:00 AM - 7:00 PM
Registration Open
Sponsored By
1:30 PM - 2:45 PM
Data-Driven Growth Strategies Workshop
Discover new opportunities for increasing sales, marketing ROI and profitability by enhancing existing analytic processes with external economic and consumer behavior leading indicators. With a holistic view of future demand by category and region – 12 to 24 months into the future – CPG and Retail leaders can make bold decisions today with these data-driven insights. 
In this interactive workshop, the evolution of business intelligence will be explored and case studies examined. The aim is to show what is possible when global data meets cognitive computing that can mimic the mind of an economist with the processing power of millions of CPUs. The workshop will also provide a glimpse of the future of several major categories, showing the true drivers of demand. 
In challenging times, you should expect more from advanced analytics and data-driven insights. Find out how in this workshop.
When you register for the conference, you'll be asked to pre-register for this workshop at no charge.
3:00 PM - 5:00 PM
CGT Data & Analytics Share Group

According to a Fall 2017 MIT study, 85% of executives believe artificial intelligence (AI) will be transformative for their companies, enabling them to enter a new business or sustain a competitive advantage. However, only one in five actually has incorporated AI into any offering or process.

Join the Artificial Intelligence Share Group where, based on direct feedback from members we will:

•             Educate and demystifying AI

•             Drive a collaborative discussion participants will be guided on real-world opportunities

•             Identify what you can bring back to your organization

To produce and sustain New Growth, you can’t rely on Old Advantage. The era of “The AI Enterprise” is here, join the Share Group to find out how to get started and accelerate your own competitive advantage.

6:00 PM - 7:00 PM
Welcome Reception
Sponsored By
7:30 PM - 9:30 PM
Speaker’s Dinner (Invitation Only)
Thursday, April 26, 2018
7:30 AM - 8:20 AM
Networking Breakfast
7:30 AM - 6:30 PM
Registration Open
8:20 AM - 8:35 AM
Opening Remarks
8:35 AM - 9:35 AM
Opening Keynote: Data-Driven Growth: Bits and Bytes that WILL Disrupt Your Business
In this opening session, PepsiCo's John Phillips will review a variety of cutting-edge technologies that are poised to disrupt the traditional consumer goods industry and the potential they have for driving deeper understanding of the enterprise, the marketplace and the consumer. 
9:35 AM - 9:45 AM
Chairperson Comments
9:45 AM - 10:05 AM
GS1: Fast, Accurate Decision Making Through Machine Learning
Exploring the impact of machine learning on such critical areas of enterprise decision making as planning, forecasting, promotions, and the supply chain. In this session, one leading company examines the power of machine learning to transform your business.
10:10 AM - 10:35 AM
GS2: Disruptive Success Leads to Explosive Growth
One of retail’s rising stars offers an inside peek into the virtues of exploding traditional business models. In this CEO perspective from a serial startup investor, you will learn how data gives shape to a unique mission that reimagines shopping, entertainment and social media in a unified business model.
10:35 AM - 11:05 AM
Networking Break
Sponsored By
11:05 AM - 11:50 AM
GS3: Why the Smart Money Bets on Analytics
The road ahead requires companies to make smart bets on strategies that generate strong growth and competitive advantage. This panel session explores today’s retail and CPG landscape from the perspective of the venture capitalist and private equity investor, with an emphasis on the key technologies that are changing the game.
11:55 AM - 12:15 PM
GS4: How to Stop Worrying and Trust Your Data

Building new capabilities for a digital world is a worthless exercise if the tools aren't accepted and adopted throughout the organization. In this session, Erwin Logt, Chief Information Officer of FrieslandCampina, will explain how his company has worked through cultural and behavioral obstacles to help "old school" thinkers understand the power of "new age" analytics.

12:20 PM - 12:45 PM
GS5: Virtual Reality – The Next Frontier for E-Commerce Consumer Analytics
What new insights can your marketing team glean from understanding the behavior of your customers in virtual and augmented reality? Attend this cutting-edge session to learn how to gather and analyze data from immersive e-commerce experiences. Make better branding decisions based on gaze, movement, and controller click data from your customers as they interact with your products in immersive experiences in 3D, virtual and augmented reality.
12:45 PM - 1:55 PM
Networking Lunch Featuring Topic Tables
CGT Executive Council (By Invitation)
2:00 PM - 2:45 PM
GS6: Collaboration: Why Two Datasets are Better Than One
Consumer goods companies have a wealth of general consumer and category understanding. Retailers know everything about their shoppers. In this session, representatives from a top consumer goods company and a leading retailer will take the stage together to discuss how they pooled their analytics resources to solve a mutual business problem.
2:50 PM - 4:05 PM
Networking Break
Sponsored By
Structured Networking: Unleash the Power of New Connections
This segment gives you an opportunity to discuss technology trends, challenges and best practices in a series of timed 1:1 meetings with your peers and technology providers. You will walk away with connections that can best support your personalized business.
4:10 PM - 4:50 PM
Thought Leadership Session #2: How Data + Behavioral Sciences Will Redefine the Future of Marketing
Data provides an excellent understanding of consumer’s past behavior. But to fully decipher why people do what they do, one needs help from the Behavioral Sciences. New research techniques are required to better explain the ‘Why’ of human behavior and new design techniques are required to influence behavior. Understand how the novel combination of Data + Behavioral sciences is helping to understand and influence the human decision-making and redefine the future of marketing.
Thought Leadership Session #1: Transforming to an Analytics-Based Digital Culture
Join Amy McArthur from Advance Auto Parts and Colin Reid from SAS to hear insights and lessons-learned from an industry leader with more than $9 billion in annual sales, that serves both professional installers and do-it-yourself customers, as they execute this critical analytics evolution.  This session will also include an open Q&A forum so you can ask industry experts questions regarding your business needs and challenges.
4:55 PM - 5:40 PM
GS7: Key Takeaways from the Retail & Consumer Goods Analytics Study
Analytics is the fuel that powers the modern enterprise. The ability to understand, predict and react to consumer behavior puts innovative retailers and consumer goods companies in the driver's seat. In this panel discussion, you will be the first to learn exclusive findings from the Third Annual Retail & Consumer Goods Analytics Study, a benchmark research report that benchmarks the state of analytics in the enterprise and looks ahead at major trends that will transform the competitive landscape. 
5:40 PM - 5:45 PM
The Editorial Wrap-Up
5:45 PM - 6:45 PM
Networking Reception
Sponsored By
Friday, April 27, 2018
7:30 AM - 8:15 AM
Networking Breakfast
7:30 AM - 12:40 PM
Registration Open
Sponsored By
8:15 AM - 8:25 AM
Chairperson Commentary
8:25 AM - 9:15 AM
Keynote: Data-Driven Disruption: C-Suite Roundtable
Since major strategies begin in the C-suite, this session takes a high-level view of today’s business landscape and the impact of data-driven disruption, new consumer strategies, growth and competitive opportunities, and leadership aimed at embedding analytics into the corporate DNA.
9:20 AM - 10:00 AM
Thought Leadership Session #4: Manage and Measure Content for Mobile-First Users
Online grocery shopping continues to gain traction. Consumers expect an online experience, even if the purchase or pick-up will happen in-store. Additionally, mobile adoption is reaching a tipping-point - where shoppers are more likely to make a purchase from their phone than a computer. In this session, join ItemMaster, Peapod, and Unilever as they share tips on how to manage and measure content for mobile-first users
Thought Leadership Session #3: Bringing Data Together: Taming Data at Bacardi for Better Analytics
The "Age of Data" has ushered in a host of new techniques for analyzing data sets. But before any of these techniques can be applied, all the required data must be brought together in one place for analysis. When Bacardi wanted to accelerate the insights of its North America sales efforts, the company encountered this challenge. So the spirits maker partnered with Lingaro to help unite its data and conduct analytics faster, better and smarter. At this session, join Bacardi and Lingaro to learn how they tackled the challenge.
10:05 AM - 10:45 AM
Networking Break
Sponsored By
10:45 AM - 11:20 AM
GS 8: A Fresh Look at Analytics
These days, data comes from a variety of sources in a multitude of formats. In this session, Mars' Chief Digital Officer Sandeep Dadlani will discuss how new consumer-facing technologies can deliver behavioral insights that were previously impossible to obtain.
11:25 AM - 11:45 AM
GS 9: The Value of Innovation and Thinking Like a Start Up

This session will provide a unique perspective on analytics, AI, robotics and other cutting-edge technologies from RevTech Accelerator, an early-stage investor in start-up companies. Disruption explodes from every direction in the start-up ecosphere. Find out the latest trends and how to leverage them.


11:50 AM - 12:35 PM
Closing Keynote: Future Forecast - Where Do We Go From Here?
If you think the pace of change at retail will slow down anytime soon, think again. But even if it does, the industry still has a lot of catching up to do. In this session, a leading visionary will examine how the analytics practice will evolve to meet the ever-changing demands of a retail industry in ongoing transition.
12:35 PM - 12:40 PM
Closing Comments