Full Name
Bill Crayton
Job Title
Vice President, Retail Merchandising
Company
LifeWay Christian Stores
Speaker Bio
Bill has dedicated his career to learning and leading in retail. His broad experience spans merchandise and assortment planning, allocation and replenishment, buying, retail operations, visual merchandising, organizational development, vendor and brand management, and technology.

Bill has worked in various roles at Vera Bradley, Cracker Barrel, Payless ShoeSource, Hallmark and Mervyns. He has also been a Partner at Columbus Consulting and Sunshine International. Currently, Bill is the VP of Merchandising for LifeWay Christian Stores.

Well versed in all aspects of the merchandising life cycle: hind sighting, line building, financial management, assortment planning, in-season management, pricing, and liquidation; Bill has a unique and creative perspective on how everything works together.

Bill Crayton